FOUNDER & creative DIRECTOR
Andy Peterson is a senior creative media executive at the forefront of marketing film & television content to cause conscious audiences. Since 2005 Andy has been involved in helping to launch dozens of independent and studio feature films including projects from A24, AMC, Disney+, Focus Features, IFC Films, National Geographic, Neon, NBC, Paramount Pictures, Participant Media, Sony Pictures and more.
Andy is also the founder or Docs/ology, which promotes extraordinary documentary films through grassroots marketing & publicity. Won’t You Be My Neighbor, The Biggest Little Farm, City So Real, Strange Negotiations, Social Animals and the Oscar winning feature documentary Free Solo are among the films that have benefitted from Docs/ology’s expertise.
In 2012 Andy created the Justice Film Festival, a film experience that promotes social justice and celebrates emerging filmmakers from around the world.
A passionate vinyl enthusiast Andy has a decades spanning record collection, and can usually be found visiting record shops, contemporary art museums and other sacred spaces during his travels. He is a very mediocre fantasy football manager, exceptional mixtape maker, and passionate connoisseur of hot dogs.
executive director
Chad Mulder leads brand marketing and creative strategy at Juniper Networks, a publicly traded Silicon Valley-based technology company. Operating at the intersection of business strategy and creativity, his best days involve deep dive’s into both the left and right sides of the brain. During his career he has worked with a variety companies including Accenture, Deloitte, Kraft Foods and Western Union.
Chad is also a two-time entrepreneur. He was Co-founder and Marketing Director of Blink Mobile, a mobile phone payments platform acquired by Singapore Technologies. As Co-founder and CEO of a social impact company called Ruly, he built an innovative digital photograph curation service focused on generating jobs and college education for a team of people in Phnom Penh, Cambodia.
He’s a Midwesterner at heart, although his heart was stolen by California where he surfs, skis & mountain bikes with his wife Jodi and their two kids. Photography is his creative outlet, fueled by good coffee and extensive travel. He shamelessly cries during meaningful films about dads & their kids.
SENIOR ADVISOR
Dr. Simran Jeet Singh is Assistant Professor of Interreligious Histories at Union Theological Seminary and author of the national bestseller, The Light We Give: How Sikh Wisdom Can Transform Your Life (Riverhead, Penguin Random House, 2022). He has also written two children’s books for Penguin Random House, Fauja Singh Keeps Going and A Vaisakhi to Remember. Simran is Senior Advisor for the Aspen Institute’s Religion & Society Program, host of the PRX podcast Wisdom & Practice; a contributor for TIME, and a columnist for Religion News Service.
Simran has spoken to audiences at various venues, including the mainstage at SXSW in Austin, Texas, Stanford University’s commencement ceremonies, and Fortune 500 companies around the globe. He is an Atlantic Fellow with the Atlantic Philanthropies, a Soros Equality Fellow with the Open Society Foundations, and a Senior Fellow for the Sikh Coalition. He lives in New York City with his family.
SENIOR ADVISOR
Richard Lui is an award-winning journalist, filmmaker, and author currently serving as a breaking news anchor for NBC News and MSNBC, broadcasting from 30 Rockefeller Plaza. Previously, he co-hosted Early Today and anchored MSNBC daytime coverage. At CNN, he made history as the first Asian American male to solo anchor a daily national cable news show.
Lui’s journalism and filmmaking focus on humanitarian issues such as gender equality, human trafficking, and affordable housing. His work has earned him civil rights honors from the Asian American Journalists Association, the Who’s Who in Asian American Communities Alliance, and the Organization of Chinese Americans.
In addition to a successful 15-year business career prior to journalism, Lui is a patent holder and co-founder of a pioneering bank-centric payment system. His documentaries Sky Blossom (2020) and Unconditional (2023) have been recognized on the Academy Award circuit, and screened at the White House by First Lady Jill Biden. He is also the author of Enough About Me, a bestselling book published by HarperCollins in 2021. As a thought leader, he has spoken at over 500 business events across sectors, regions, generations, and political affiliations, including global conferences such as Davos, Milken, CES, and Cannes Lions.
